Marketing Ideas Blog by Group Sixty Marketing

How to Provide On Demand Customer Service to Retail Customers

How many times have you walked into a store, armed and ready to use your credit card, but cannot for the life of you find someone to help you? I recently had this experience when I visited a local big box home improvement store. Or have you ever been greeted when you entered the store with a “Can I help ...

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How Testing Your Business Idea Can Save You Millions

As many entrepreneurs and investors learned during the first dot com boom (and subsequent bust), it often makes sense to test your idea before investing thousands and often millions in a new idea. Yet entrepreneurs and companies continually launch new businesses and products without knowing a few key pieces of information; Is there demand for my product? How ...

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Offering Customer Discounts with Facebook Like and Save

Nexternal Facebook Like and SaveNexternal, a provider of e-commmerce software, recently launched new functionality to enable e-commerce companies (on its platform) to offer real-time discounts to customers for “liking” them on Facebook. E-commerce clients can opt to offer any size “Facebook Like & Save” discount to customers via the order process. The idea is a good one and offers a variety of benefits:

Facebook Like & Save ...

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What Business Leaders Need to Know About Contracts

Our team was on a call recently to help negotiate a deal between two companies as I was reminded of the importance of contracts. Specifically, of the importance of business leaders having a firm understanding of contract terms and attorneys possessing a business perspective. Over the years, I have worked with attorneys who had a keen business sense (said things like “If this is what it will take to get this deal done, we can leave that clause out”) as ...

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Five Questions to Ask Before Building a Mobile App

A lot of companies come to us to build them a mobile app, but have not asked themselves some key questions prior to doing so. Creating a game changing iPhone  or Android app is not just a matter of building an application full of features that a company thinks will take off. Apps can become a strategic asset for start-ups as well as established brands to both increase customer engagement as well as deliver top and bottom line benefits. ...

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Haberdasher Personal Styling Service for Men

Haberdasher, one of our recent clients, just got some nice press on the Thrillist LA website. Haberdasher is a personal styling service for gentlemen that was launched to help guys look and feel their best. Check out the video which includes an interview with Haberdasher co-founder Ted Cordova.

Haberdasher – Personal Styling Service for Men

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Whiteboard iPad App for Brainstorming

Many people like to brainstorm on the fly (we do so all the time as individuals as well as in meetings at Group Sixty), and have found a great free iPad app that does most of the things that are needed, and also has the added benefit of being free. Check out Whiteboard Lite: Collaborative Drawing on iTunes and start drawing new business models, processes, advertising ideas, or whatever is needed.

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