Crisis Management

What Great Leaders Do During a Crisis

What Great Leaders Do During a Crisis

Being the leader of a company is not for the faint of heart. While CEOs are lauded for building world-beating companies like Apple and Google, they also face incredible scrutiny when many of those same companies face challenges (See Mark Zuckerberg and Facebook) or due to crushing marketplace conditions resulting from the Coronavirus pandemic, the 2008 housing crisis, and many others. While some leaders duck and cover while waiting for the storm to pass, the best leaders proactively focus on strategic, operational, and people related issues to not just weather the storm, but to come out stronger on the other side. Below are some of the things that CEOs are doing during the Coronavirus pandemic and other economic downturns.