Authenticity: The Importance of Finding Your Why

Darren Reinke

April 24, 2020

Authenticity

Leaders can benefit greatly from having a well defined purpose or “Why” statement. The video below provides several of the benefits.

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Authenticity is a big, bold, ambitious word and goal for leaders. It’s also a destination without a clear path to get there. There is no roadmap that can be “copy and pasted” as it’s unique for each one of us. Or at least it should be. Authenticity means staying true to your values, playing to your strengths, being vulnerable, blazing your own path, and also allowing others to be authentic. I was interviewed recently on the How We Solve Podcast with Sean Li and he asked me for a 3-step process to be more authentic. I thought I would share those 3 steps here along with a bonus step to help you become more authentic.

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